The Cruise market in 2002
|After the drama of September 11, one could
justifiably fear a difficult year for the cruise market, but very quickly bookings were back,
and the cruise industry showed it was capable of confronting the worst kind of crisis. Within
several months, bookings were close to their normal levels and owners were able to foresee a
satisfactory year again, despite an inevitable drop in the net revenue per passenger.
Cruise ships which avoided distant destinations were able to re-orientate themselves to shorter
trips closer to their home base, and requiring less air travel. At the end of the year, the
Cruise Lines International Association (CLIA) published some reassuring figures: the number of
American cruise passengers should increase from 6,900,000 to 7,400,000 in 2002, a rise of 7 %
with a load factor of 95 %. In Europe and Asia the load factor for the year should achieve
80 % and 75 % respectively, with the cruise industry finding it more difficult to develop the
The predominant issue in 2002 has of course been the fight between Royal Caribbean Cruises
(RCC) and Carnival Cruise Lines (CCL) to take control of P&O Princess. Having started the
year before, this duel should reach a conclusion towards the end of the first quarter of 2003
with the marriage of CCL and P&O after having been approved by the European and American
By wishing to get closer to P&O, RCC might have provoked CCL into reacting, nonetheless the
wisdom and rationality of such a marriage remains to be proven, as in comparison to other parts
of the industry we have frequently had reason to question whether such mergers are necessarily
beneficial to shareholders values, and a stimulus to the development of the market.
The P&O Princess-CCL group, which will be quoted on the New York and London stock
exchanges, will of course be the dominant (possibly overbearing) player in the cruise industry
with nearly 50 % of the American market capacity and 43 % capacity of the world market,
thirteen different brands, 65 ships (100,000 lower berths) and a further 18 under construction
(42,000 lower berths).
We have to acknowledge that CCL has up till now always respected the identity and the personnel
of the merged parties and to date has managed to succeed in a unique segmentation of the
market. This segmentation of the market has also been a target in the strategy of other
companies during the course of the year:
- The creation of « Ocean Village » and of « A’Rosa »
by the P&O group, the first being destined for a new younger clientele within the
English market, and the second for a more mature and experienced clientele within the
- Similarly, Costa has dedicated the ‘Costa Marina’ to
the Germans and RCC has created « Island Cruises » to operate on the
English market at attractive prices.
These new brand names sometimes have difficulty in getting
established, with potential clients showing a certain distrust towards a new name and product,
but for owners it allows them to use older cruise ships, which are facing the competition of
new ships from their parent companies.
|After the black year of 2001, no company
has gone into bankruptcy this past year. Notwithstanding, vessels which have been laid up due
to these earlier bankruptcies have certainly had a negative effect on both the second-hand and
newbuilding markets which have been extremely calm.
u The eight Renaissance ships (700 lower berths) have had a problem finding interested parties
due to their size and cost, which necessitate finding homes in the more remunerative sectors of
the market. The P&O Princess group concluded a long time charter for the ‘R Eight’ to
replace the ‘Minerva’ and thus serve the restricted but profitable cultural cruises. The
same group also took over the ‘R Three’ and ‘R Four’ to expand its presence in the
Pacific, between Tahiti, New Caledonia, and Australia.
- A newly created American cruise company, Oceania, is
proposing to charter two Renaissance ships to work the American market and the last
three should find their trade within Europe to fulfil the upper end of some national
- The hulls under construction for the American company AMCV
with Ingalls and their outfitting have found takers with NCL (the Star Cruises group)
who bought at the very favourable price of $36 million and will have them completed
– or at least the hull of the first-ship with Lloyd Werft in Germany, the
undisputed specialist of passenger ship conversion.
Brillance of the Seas
99,090 gt, blt 2002 by Meyer Werft, operated by RCC
For the second consecutive year, the orderbook has
hardly expanded, with the exception of two ships ordered by the Carnival group with Fincantieri, one
unit of 85,000 tons, 1,848 lower berths, for Holland America Lines, with delivery in mid-2006, and
one unit of 110,000 tons, 3,000 lower berths, for Carnival, for delivery at the end of 2005, at the
respective prices of some 380 and 460 million euros. Fincantieri thus confirms its lead position
amongst European shipbuilders.
Also worth noting is the order by the Scandinavian company Birka for a vessel of 700 cabins with
Aker Finnyards, at a price of $155 million, destined primarily for cruise seminars.
At the end of the year, the firm orderbook stands at 27 ships with a capacity of 57,164 lower
berths, with delivery to be spread out over the next three years, which will increase berth capacity
in service respectively by 10.8 % in 2003, 9.5 % in 2004, and 2.5 % in 2005.
Confronted with a demand which most probably will increase at the rate of some 8 % per year, the
threat of surplus capacity seems to be receding, which will reassure bankers and financial analysts
who have been concerned at the rapid rise in the number of ships joining the market these last
years. However this brutal reduction in new orders puts the future of the large European shipyards
specialised in the cruise industry into jeopardy. Converting towards other types of ships, such as
ferries, ro-ros, LNG carriers and military or specialised craft, although a logical solution, is not
always obvious in such a generally sluggish market. The first victim of this reduced activity has
been the small Norwegian shipyard Fosen, builder of the ship ‘The World’ for Residensea, which
had to ask for creditors’ protection.
Several projects are currently under discussions, namely for Star Cruises, Saga, Aida Cruises,
Radisson, Disney Cruises, etc. but are slow to get confirmed. RCC has not placed any new order in
2002 and is questioning the size of future ships, in view of the success of the ‘Voyager’
series, 137,000 tons. It is also a fact that decisions were on hold awaiting the outcome of the
merger with P&O Princess. RCC has extended its option until September 2003 that it has with
Meyer Werft for two ships of the ‘Serenade’ class (85,000 gt, 2,000 lower berths), for delivery
in 2005 and 2006, whereas P&O were unable to postpone any further its two options with Chantiers
The market will from now be obliged to follow the development pace of the new giant CCL/P&O
Princess. It is very unlikely that the year 1999, which had 25 new orders will be repeated, but one
can reasonably hope that some new orders will be placed in 2003 by the big groups who will pursue a
more modest rhythm for their expansion in 2005 and beyond. Carnival should logically show the way
and be followed by its competitors, but the number of new orders risks being insufficient for the
appetites of the European shipyards.
Europe has a total construction capacity of about fifteen ships of 90,000 gross tons per year,
certainly greatly oversized relative to the needs for a reasonable growth of the cruise industry in
the coming years. A reduction in capacity will consequently have to take place, resulting in a
shrinking of orders and in the number of owners, and of a greater sensitivity from financial
institutions and investors towards this sector - always hungry for funds. The depreciation of the
dollar against the euro will also act as a brake, despite the historically low levels of interest
In this situation competition between shipyards is fierce, and since national subsidies have been
banned by Brussels, and the negotiating margins on prices remain very slim, it is more on financing
know-how and means of tax leverage developed by some E.U. countries, that efforts will be
The only satisfaction is that the construction of cruise ships should remain an European speciality
for numerous years to come, since Asian shipyards have no interest to break into this high risk and
very restrictive market, whilst they are experiencing healthy orders of standard ships. The dramatic
and costly fire of the ‘Diamond Princess’ under construction with Mitsubishi should also be a
|Thirteen ships were delivered this
- For Carnival Cruise Lines, the ‘Carnival Conquest’,
(110,000 gt, 2,974 lower berths) built by Fincantieri, the ‘Carnival Legend’, (88,500
gt, 2,114 lower berths) built by Kvaerner Masa.
u For Holland America Line, the ‘Zuiderdam’ (85,000 gt, 1,848 lower berths) built by
- For Royal Caribbean Cruises, the ‘Brilliance of the Seas’,
(90,090 gt, 2,100 lower berths) built by Meyer Werft, the ‘Navigator of the Seas’,
(137,300 gt, 3,138 lower berths) built by Kvaerner Masa.
- For Celebrity Cruises, the ‘Constellation’, (91,000 gt,
1,950 lower berths) built by Chantiers de l’Atlantique.
- For P&O Princess Cruises, the ‘Star Princess’ (108,806
gt, 2,600 lower berths) built by Fincantieri, the ‘Coral Princess’, (88,000 gt, 1,950
lower berths) built by Chantiers de l’Atlantique.
- For Aida Cruises, ‘Aida Vita’, (42,289 gt, 1,266 lower
berths) built by Aker MTW.
u For Norwegian Cruise Line, the ‘Norwegian Dawn’, (91,000 gt, 2,244 lower berths)
built by Meyer Werft.
- For Festival Cruises, the ‘European Stars’, (58,600 gt,
1,506 lower berths) built by Chantiers de l’Atlantique.
- For Residensea, ‘The World’ (40,000 gt, 616 lower berths,
110 apartments, 88 suites) built by Fosen.
- For Royal Olympic, ‘Olympia Explorer’, (25,000 gt, 836
lower berths) built by Blohm + Voss.
58,600 gt, blt 2002 by Chantiers de l'Atlantique, operated
by Festival Cruises
|The second-hand market
The second-hand market was extremely quiet. Several
significant sales noted were:
- ‘Patriot’ (built in 1983, 33,000 gt, 1,250 passengers) this
ship which was the former ‘Niew Amsterdam’ was bought by Carnival following the AMCV
bankruptcy in May and resold to Louis Cruises in Cyprus against a ten year time-charter,
which puts a value on the ship of about $65 million.
- ‘Victoria’ (built in 1966, 29,000 gt, 778 passengers) this
ship which belonged to P&O, was sold to a company of the Katsoufis group for
$17million, with a seven year time-charter to a German tour operator.
- ‘Pacific Princess’ (built 1971, 20,000 gt, 640 passengers)
was sold for $15 million to Pullman Tours, who confirm their place as leader in the
- ‘Switzerland’ (ex ‘Daphné’, built 1955, 15,000 gt, 500
passengers) was sold for $2.5 million to a company of the Kollakis group, Majestic
The second-hand market is getting smaller but it is
worth mentioning that ships of good standing always find buyers at a fair value and if it is true
that many ships are potentially for sale, their lack of success is often attributable to an
excessive asking price. The oldest ships and steam turbines fitted ones should definitely disappear
from the market.
88,000 gt, blt 2002 by Chantiers de l'Atlantique, operated by P&O Princess
With over a billion dollars net profit for a turnover
of $4.4 billion, Micky Arison chairman of Carnival could legitimately express his satisfaction on
the development of his company over the course of the year, but also on the resilience of the cruise
market in the face of the serious geopolitical events which the world is currently experiencing.
Strangely and unexpectedly, it is not so much terrorism which troubles cruise operators at the end
of the year as much as the spreading of viruses aboard their ships, causing some discomfort but
without serious repercussions to passengers. This was given widespread publicity by the American
media always in search of something sensational. Let us trust that owners will quickly be able to
wipe out this invisible problem.
Our confidence in the growth of the cruise industry remains firm, even and above all if, as we have
already stated, the pace of newbuildings slows down significantly. The trend towards company mergers
is on the other hand certainly not finished, since outside certain marginal niche products, a
critical mass is necessary in order to operate a company with a certain serenity, to be able to cope
with political uncertainties and the whims of the tourism industry as well as the commercial
domination of the Carnival group.
88,500 gt, blt 2002 by Kvaerner-Masa, operated by Carnival
Shipping and Shipbuilding Markets in 2002
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