Royal Caribbean heads to an ulterior increase to Genoa and in Italy



Tomorrow in the port of Genoa Mariner of the Seas will arrive, flagship of the group Royal Caribbean Cruises Ltd. (RCCL), that september will reach for the first time in Italy in order to carry out until next the 3 seven cruises of seven nights in the western Mediterranean with departure from the port of call of the capital of Liguria and touched to Cannes, Ajaccio, Barcelona, Palm of Majorca and Civitavecchia, for a total of about 30.000 passengers enlivened in the genoese port.

Genoa will be the main port of boarding of Mariner of the Seas not only for from Liguria passengers, but also for those who they come from the bordering regions, in particular from the North Italy, and from abroad, for a turnover on the capital of Liguria generated from the single passengers in transit that it will be gone around around to a million euro. Figure destined to grow 2012 already beginning from when they are the 14 departures of Mariner of the Seas from Genoa, for a total of beyond 60.000 passengers enlivened from a single ship.

The new activity of the flagship of the Royal Caribbean group, that it is the fifth and last binoculars of Voyager Class (140,000 tons of tonnage), is introduced today to Saint George Palace, center of the Harbour Authority of Genoa, by Lina Mazzucco, general manager RCL Cruises LTD Italy, that has illustrated the many innovations of the company on Genoa for the biennium the 2011-2012 and important partnership of the company with the Foundation Telethon that previews a series of initiatives in support of the search of Telethon on the genetic diseases. To the encounter they were you anticipate representatives of the institutions between which Claudio Burlando, president of the Region Liguria, and Luigi Merlo, president of the genoese harbour agency.

"It is for me particular reason of pride - Lina Mazzucco has said - to be able to announce the first boarding of a ship Royal Caribbean International from Genoa, center of our company in Italy. The arrival of Mariner of the Seas testifies the confidence that our group lays by on the Italian market. From my income in company we have assisted to a constant increment of the presence of our company, total leader, in our Country. The election of a new port of port of call to the North is a milestone in the evolution of the business strategies and testifies the efforts completed in these years from the administration and Marine the Harbour Authority and of Genoa in the development of infrastructures and the receptive quality of the port and the city all".

"The genoese season that is about to begin - has added Lina Mazzucco - it will be for Royal Caribbean a time key: the new home port confirmation the increasing attention of Royal Caribbean in confronts of the Italian market and a winning choice is revealed because it affords us to reach to the entire basin of the Italy North in more complete and effective way. From 2006, when the first ship of Voyager class is placed in the Mediterranean, today they have been many the investments made in our Country, than gradually it has seen to increase the number of the dedicated ships to our hosts, so as the number of the ports inserted in the programming and the number of the ports of call for port. Neither we are disposed to stop to us: large innovations attend us also the next year, with Genoa that will reconfirm protagonist of our programming to the North with 14 confirmed ports of call, new ports of boarding also to South (Messina and Bari) and with the cruises of seven nights in Europe North, that we will propose to our new hosts with comfortable packages fly & cruise".

The from Liguria season of the Royal Caribbean group is begun 18th May by La Spezia with Grandeur of the Seas, continuation from Adventure of the Seas, and from the ships of other marks of group RCCL - Azamara Journey di Azamara Cruises Club and the two ships of Class Solstice di Celebrity Cruises, Celebrity Solstice and the new Celebrity flagship Silhouette - for a total of beyond 42.000 passengers in transit in the port they break from May to October. From the song they Santa Margherita and Portofino will see to make port of call until september the two ships of the exclusive Azamara fleet Club Cruises, Azamara Journey (a port of call to Santa Margherita and five to Portofino) and Azamara Quest (four ports of call to Portofino).

In the course of the encounter the realization of a first is announced also searches of Italian Territorial the Crocieristico Observatory: a new project commissioned from Royal Caribbean to the Faculty of Economy of the University of Genoa that is finalized to estimate the creation of value of the crocieristica activity on the port and the city and their valorization in the world by RCCL.

Italian Territorial the Crocieristico Observatory, composed from a group of having investigators of the athenaeum economic-managerial competences, will have the task to estimate the value of the ports of call of RCCL for the touched territories, is as transit is as boarding point/disembarkation within a crocieristico route. The search will be proposed to ask the crocieristi that they give tomorrow on 3 September will circulate as passengers in transit or passengers who embark or disembark to Genoa the following profiles: the various categories of expense (hotel, food and beverage, shopping, excursions, etc); the chosen tourist sites; the perception of quality of the city, the level of satisfaction of the same one, and the potential "hearsay" respect to knowing friends and. Besides this the project intends however to estimate the expenses that directly RCCL carries out on the local territory and that they feed an induced fort harbour, terziario and technical.

The research project will be extended from year to year to other Italian ports scaled from RCCL, shaping itself so as a true permanent Observatory on the valorization of the territories touched from the cruises. The first results of search 2011 will be introduced at the end of the crocieristica season for the city of Genoa.