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July 22, 2011
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- Royal Caribbean is aimed at further growth in Genoa and in Italy
- Tomorrow's flagship "Mariner of the Seas" will arrive in Genoa. Created a cruise Territorial Observatory Italian
 Tomorrow will arrive in the port of Genoa Mariner of the Seas, the flagship of Royal Caribbean Cruises Ltd. (RCCL), which will for the first time in Italy to make up for the next 3 September seven seven-night cruises departing in the western Mediterranean from port of Genoa and touch at Cannes, Ajaccio, Barcelona, Palma de Majorca, Civitavecchia, for a total of some 30,000 passengers handled at the port of Genoa.
- Genoa will be the main port of Mariner of the Seas not only for passengers in Liguria, but also for those who come from neighboring regions, in particular the North Italy and abroad, for a turnover on the Ligurian capital generated only by passengers in transit who will be around one million euros. Figure likely to increase as early as 2012 when it will be 14 departures of Mariner of the Seas from Genoa, for a total of 60,000 passengers handled by a single ship.
- After the task is the flagship of Royal Caribbean, which is the fifth and final twin Voyager Class (140,000 gross tons), was presented today at Palazzo San Giorgio, home of the Port Authority of Genoa, by Lina Mazzucco, Italy Cruises Ltd. RCL general manager, who described the company's many innovations in Genoa for the biennium 2011-2012 and the important partnerships of the company with the Telethon Foundation, which provides a series of initiatives to support research on genetic diseases of the Telethon. The meeting was attended by representatives of institutions, including Claudio Burlando, President of the Liguria Region, and Luigi Merlo, president of the port of Genoa.
- "It gives me particular pride - Lina Mazzucco said - to announce the first boarding of a ship Royal Caribbean International from Genoa, home of our company in Italy. The arrival of Mariner of the Seas reflects the confidence that our team puts on the Italian market. Since I joined the company we have witnessed a constant increase in the presence of our company, a global leader in our country.The election of a new port of call in the North is a milestone in the evolution of corporate strategies and demonstrates the efforts made in recent years by the Maritime and Port Authority of Genoa and in the development of infrastructure and quality of accommodation port and the entire city. "
- "The season is about to begin Genoese - added Lina Mazzucco - Royal Caribbean will be a key: the new home port confirms the increasing focus on Royal Caribbean towards the Italian market and proves to be a successful choice because it allows us to draw the entire basin of Northern Italy in a more complete and effective. Since 2006, when the first Voyager-class ship has been located in the Mediterranean, to date have been many investments made in our country which has gradually increased the number of ships dedicated to our guests, as well as the number of input ports programming and the number of calls to port.Nor are we willing to stop: big news ahead again next year, with Genoa which will reaffirm the protagonist of our programming to the North with 14 ports of call confirmed, with new ports of embarkation also South (Messina and Bari) and cruises seven nights in Northern Europe, we propose to our guests with comfortable new fly-cruise packages. "
- The season of Royal Caribbean Ligurian started last May 18 from La Spezia with Grandeur of the Seas, followed by Adventure of the Seas, ships and other brands of the group RCCL - Azamara Journey Azamara Cruises Club and the two ships Class Solstice Celebrity Cruises' Celebrity Solstice and Celebrity's new flagship Silhouette - for a total of 42,000 passengers in the port of La Spezia from May to October. For their part, Santa Margherita and Portofino will see a stop to September, the two ships of the exclusive club fleet Azamara Cruises, Azamara Journey (a stopover in Santa Margherita and Portofino to five) and Azamara Quest (four ports of call in Portofino).
- During the meeting it was also announced the creation of a first research cruise Territorial Observatory Italian: a new project commissioned by Royal Caribbean at the Faculty of Economics, University of Genoa that aims to estimate the value creation of cruise on the harbor and the city and its exploitation in the world by RCCL.
- Italian cruise Territorial Observatory, made by a group of university researchers with expertise and economic management, will be responsible for estimating the value of the ports of the territories for RCCL touched, both as a transit point and as a point of embarkation / disembarkation in ' scope of a cruise itinerary. The research will aim to ask the cruise passengers from tomorrow until September 3 circulate as passengers or passengers who board or disembark in Genoa the following respects: the different categories of expenses (hotel, food and beverage, shopping, hiking, etc. .) selected tourist attractions, the perception of quality of the city, the level of customer satisfaction, and potential "buzz" with respect to friends and acquaintances.Beyond that, however, the project aims to estimate the expenses that RCCL made directly on the local area and feeding induced a strong port, commercial and technical.
- The research project will be extended from year to year to other Italian ports scaled by RCCL, taking shape as a real permanent observatory on the enhancement of the territories affected by the cruises. The first research results will be presented at the end of the 2011 cruise season for the city of Genoa.
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