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09 August 2020 The on-line newspaper devoted to the world of transports 10:37 GMT+2



July 31, 2020

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Original news
Royal Caribbean Cruises changes name to Royal Caribbean Group, New1001

Fain: The latest renewal of our identity is occurred over 20 years ago

U.S. cruise group Royal Caribbean Cruises announced its renaming in Royal Caribbean Group. "The name -- explained the president and CEO of the group, Richard Fain -- it's simpler, fresher and more Modern. It's also more descriptive: Royal Caribbean Group sounds more like the name of a parent company and reflects the our growth and evolution since the last renewal of the our identity that took place over 20 years ago."

Royal Caribbean Group is home to Royal Caribbean Group cruise brands Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises.



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