who had remained until then the uncontested world leader as
cruise owner, was unable to let this announcement pass-by without reacting
and immediately improved its offer to the shareholders of P&O to $4.5
billion to entice them to change tack and to join their group. The outcome
of this proposal is unknown at time of press.
These big battles carry with them certain underhand comments and
unpleasant remarks concerning all parties, which helps to destabilise the
financial analysts and undermine their assessments. Is it really necessary
in order to affirm one's presence, to caste aspersions on your
competitors who are all contributing to the cruise market's development
by offering a diversity of products? Surely it is in the interests of
clients, shipyards, and suppliers to keep the market on its course of
expansion, to have a range of companies which each contribute in their
individual and special manner to enlarge and spread a better appreciation
of the cruise industry. We remain extremely confident in its growth (10
million tourists chose to cruise this year, of which 7.5 million in
America - a doubling in 10 years - and nearly 2 million in Europe).
Some observers think that there will be a further doubling in the cruise
passengers number over the next ten years, since this type of leisure is
outstanding in terms of value for money and client satisfaction.
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Shipping and Shipbuilding Markets in 2001
I N D E X
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