Brittany Ferries has announced a downsizing plan of the business, which includes the sale of two ships, for adapt to what the ferry company has called the "new reality". The French company has explained that the company's difficulties date back to a few years and were determined by the increase in the tax burden and the repayment of loans contracted during the COVID-19 pandemic, in addition to the effects on demand caused by Travelers' concerns about the rising cost of living as well as the effects of what the company denounces to be unfair competition in the English Channel market from the Syndicat Mixte de Promotion de l'Activité Transmanche (SMPAT), the French public body activated in October 2000 by the Seine-Maritime department to reactivate the connection maritime between Dieppe and Newhaven following the withdrawal from the route private operators, an entity that through a service call entrusts the operation of the maritime line to an operator, which from 2023 is the Danish DFDS.

Brittany Ferries has specified that the difficulties are exacerbated by the increase in the tax burden related to the EU ETS, the European Union Emissions Trading System, which Since January 2024, it has been applied to the maritime sector. Highlighting that it has invested in the cleanest and most of the English Channel with the acquisition of five new ships in five years, including two launched last year, Brittany Ferries explained that, despite this, for the EU ETS in the 2026 is facing an additional expense of about 27 million of euros, to which the EU burden is expected to be added of the UK equivalent system for ships operating in British waters, which the London government plans to also extend to international shipping lanes.

Brittany's Business Scaling Plan Ferries expects to close from next November 2014. service on the Poole-Cherbourg route carried out by the vessel Barfleur, built in 1992, which the company will put up for sale. In replacement service will be active daily between Portsmouth and Cherbourg. In addition, the Cotentin ship, built in 2007 and used on the Cherbourg-Rosslare route, will be sold, while the route will continue to be operated with other ships.

Brittany Ferries specified that, due to unfair competition in the Eastern Channel determined - denounced the French company - by the subsidies granted to manage the Dieppe-Newhaven route at a loss, is also considering closure of the Portsmouth-Le Havre route from next October, although it is currently planned to operate the service as much as possible for a long time while waiting for Brussels to examine the legal appeals.

The plan also includes other measures, including efficiency improvements of the departure times of the ships.