The MDP aims to support maritime companies in accelerating their
digitalisation plans as the economy reboots and enters a new normal
post-COVID-19.
This was announced by Senior Minister of State for Transport and
Health, Dr Lam Pin Min, at the "Accelerating Digitalisation,
Building Resilience" webinar on 19 June.
Lam said in his opening remarks, "This pandemic has
accelerated digitalisation, regardless whether you are a
multinational company or a local SME.
"The Playbook will serve as a guide to help maritime
companies uncover opportunities in digital transformation. Our hope
is that no matter where you are in your digitalisation journey, the
Playbook will help support your vision and development of concrete
digitalisation plans to improve the competitiveness and productivity
of your company."
The MDP incorporates key findings from the IMDA-commissioned
2020 Digital Acceleration Index (DAI) survey for the sea transport
sector, where over 200 maritime organisations submitted a
self-assessment of their digital maturity.
This has enabled MPA to establish the state of digitalisation of
subsectors such as the shipping line, ship management, ship agency
and harbour craft. To help maritime companies chart out their
digitalisation and innovation journey holistically, MPA partnered
SSA and IMDA to develop the MDP as part of Sea Transport Industry
Transformation Map efforts.
The MDP will help maritime companies, in particular small and
medium enterprises (SMEs), to formulate their digitalisation
roadmaps, guide execution and benefit from maritime digital
platforms covering port clearances and services, trade documentation
and trade operations and financing.
The MDP supports Maritime Singapore's broader efforts in
digitalisation. It complements the Sea Transport Industry Digital
Plan launched in 2019. Companies can also apply for co-funding from
MPA's Maritime Cluster Fund - Productivity Development (MCF-PD) to
develop their digitalisation solutions.
"SSA initiated the co-development of the Maritime
Digitalisation Playbook with MPA and IMDA as both parties saw the
need to provide a practical guide to help maritime companies develop
or retool their digitalisation capabilities to grapple with the
fast-changing anomalous world," said Caroline Yang, President,
SSA.
Tan Kiat How, Chief Executive, IMDA, added "The Maritime
Digitalisation Playbook helps maritime companies to understand the
digital gaps in the industry and how they can use technologies to
close these gaps. The Playbook also includes the various government
schemes to support the companies in their digitalisation efforts.
"Together with the Industry Digital Plans, which are part
of the SMEs Go Digital programme, these will give companies a wider
range of potential solutions to adopt. Collectively, they will
enable our maritime ecosystem to integrate with a rapidly evolving
digital economy.".
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