The Cruise market
in 2003
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Whilst the shipping world is
enjoying an exceptional year which will certainly be
something of a landmark, cruise ships operators did not
have any regrets in reaching the end of 2003. As with
the tourist industry, the cruise business has been
badly buffeted in the course of the year, which has
left some bruises.
The year began with the
preparations for the Iraqi invasion, which put a damper
over the development of tourism and was a serious cause
of anxiety - little conducive to new cruise projects.
In addition, the world economy was still stuttering and
to crown it all the SARS epidemic brought a large part
of the globe to a standstill.
As early as February,
reservations were proving to be well below predictions
and it was necessary to launch a vigorous commercial
campaign with discounts and promotional offers in order
to fill up ships.
People going on cruises have
reacted to the current circumstances by booking at the
last moment and having a preference for cruises closer
to home and less dependence on air travel.
In addition to the difficult
economic climate, owners also had to contend with the
arrival of a massive capacity of new ships coming onto
the market, 2003 being in this respect a record year
with nearly 24,000 lower berths (12 ships) delivered.
Rarely have cruise ship
owners' nerves been put through such a thorough
examination.
With the price of cruises
dropping, owners have been looking to recover part of
their income with increased onboard sales, which now
represent over 20 % of their turnover.
In order to find ways of
getting necessary supplementary income, the cruise
product is evolving with ships becoming bigger and
bigger, thus permitting a diversification of profit
centres across a range of paying activities.
Despite a difficult year, the
number of cruisers has increased in the US and should
reach 8.3 million passengers at the end of the year
thanks to the new units coming into service, an annual
increase of 12 %, with however a drop in the occupancy
level to an average of 90 %, which nonetheless is
exceptional within the tourist industry.
Once again the figures show
that to a certain extent in this sector the offer
creates its own demand.
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Mariner of the Seas
137,000 gt, delivered in 2003 by
Kvaener Masa, operated by Royal
Caribbean.
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With all these besetting problems
owners were not encouraged to order new ships and it was not
until September that we saw an order from Norwegian Cruise
Line with Meyer Werft for two ships of 93,000 gt, 2,400
berths, for delivery respectively at the end of 2005 and end
2006, for a price of $ 360 million each, followed by an
order from Royal Caribbean with Kvaerner Masa for a ship of
the 'Ultra Voyager' class of 160,000 gt, 3,600 lower berths,
delivery in May 2006 at a price around $ 700 million - the
owner having finally abandoned the two options held at Meyer
Werft.
It is true that the upsurge in
value of the euro against the dollar during the year (more
than 52 % in two years) has considerably softened the
enthusiasm of orders for those operating in the dollar zone
and whilst the Asian orderbooks are filled with commercial
ships of all types, the European shipyards are getting
desperate at the few projects being seriously studied not
only for cruise ships but also passenger ferries and their
likes.
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Twelve ships were delivered this year
to enlarge the fleet by 24,000 lower berths, hereunder listed by
size:
-
for
Radisson Seven Seas, 'Seven Seas Voyager' (41,500 gt, 714 lower
berths) built by Mariotti/Visentini,
-
for
Aida Cruises, 'Aida Aura' (42,200 gt, 1,266 lower berths) built
by Aker MTW,
-
for
Mediterranean Shipping, 'MSC Lirica' (59,100 gt, 1,526 lower
berths) built by Chantiers de l'Atlantique,
-
for
Crystal Cruises, 'Crystal Serenity' (68,000 gt, 1,080 lower
berths) built by Chantiers de l'Atlantique,
-
for
Holland America Line, 'Oosterdam' (81,800 gt, 1,848 lower berths)
built by Fincantieri
-
for
Celbrity Cruise Line, 'Serenade of the Seas' (90,100 gt, 2,100
lower berths) built by Meyer Werft,
-
for
Princess Cruises, 'Island Princess (91,600 gt, 1,974 lower
berths) built by Chantiers de l'Atlantique,
-
for
Costa Crociere, 'Costa Fortuna' (105,000 gt, 2,720 lower berths)
built by Fincantieri and the 'Costa Mediterranea' (85,700 gt,
2,124 lower berths) built by Kvaerner Masa,
-
for
Carnival Cruise Line, 'Carnival Glory' (111,000 gt, 2,974 lower
berths) built by Fincantieri,
-
for
Royal Caribbean, 'Mariner of the Seas' (137,300 gt, 3,138 lower
berths) built by Kvaerner Masa,
-
for
Cunard, 'Queen Mary 2' (150,000 gt, 2,620 lower berths) built by
Chantiers de l'Atlantique.
The French can take pride in the total
success with the delivery of the 'Queen Mary 2' on time despite
the complexity of the ship and to owners' entire satisfaction.
This ship will not keep its title as
the largest cruise ship in the world for long as the size of the
'Ultra Voyager' which is on order already surpasses the 150,000
tons of the 'Queen Mary 2'.
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Queen Mary 2 -
150,000 gt,
delivered in 2003 by Chantiers de l'Atlantique,
operated by Cunard
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In April as was foreseen the
general meeting of P&O/Princess shareholders endorsed the
absorption within the Carnival Group, thus creating the
largest cruise ship company in the world with 65 ships of
which 18 are on order.
This integration should allow the
two groups to achieve certain economies of scale and to
reinforce the supremacy of the Carnival constellation in the
market for a long time.
At the end of the year Carnival
Corporation whose financial year ended on November 30th,
announced a consolidated turnover of $ 6.7 billion dollars
and a net profit of $ 1.2 billion (18 %) compared to $ 4.4
billion and $ 1 billion in 2002 (23 %). These figures
although enviable show nonetheless the erosion of profits
over the year (everything being relative with this group!).
As soon as this acquisition was
announced, a ship of 116,000 gt and 3,100 lower berths was
ordered with Fincantieri Monfalcone for Princess Cruises, to
be delivered in June 2006 for a price of $ 460 million
replacing an order for Holland America Line on the site at
Marghera.
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MSC Lirica
59,000 gt,
delivered in 2003 by Chantiers de l'Atlantique,
operated by MSC
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As in previous years we have seen
very few second-hand sales, with buyers of older ships
becoming a rare species due to the concentration of the
market.
We nonetheless can list out some
significant transactions such as:
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The purchase by Norwegian Cruise Line of the 'United States'
built in 1951 and out of service for 34 years and of the
'Independence' built in 1950. This purchase took everyone by
surprise but of course is related to the requirement, under
the Jones Act, imposing only US built vessels on American
coastal cruises. Will the new owners pursue this process by
having these old ships refitted at high cost? NCL who has
resumed the cruises around the Hawaiian archipelago and who
is about to complete the 'Project America' begun in the
Ingalls shipyard with Lloyd Werft, is the only company that
has placed part of its activity on American cruises under
American flag, thus benefiting from the protection that the
latter offers despite higher running costs.
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The 'Song of Flower', built in 1974 -190 passengers- was
sold for $ 7,2 million to the Compagnie des Iles du Ponant
to become 'Le Diamant' under French flag.
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Saga Holidays bought the 'Caronia' ex 'Vistafjord' built in
1973 -677 passengers- for $ 20 million. This ship will be
delivered in 2004 and team up again the 'Saga Rose' ex
'Sagafjord' on the very lucrative market for retired
English.
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Seized in 2002 after the financial problems that her owner
ran into, the 'Hyundai Pongnae' (1972, 728 passengers) was
sold for around $ 11 million to a Hong-Kong operator.
-
the 'Superstar Capricorn' (1973, 800 passengers) was sold
for $ 20 million to Spanish Cruise Line to serve the Spanish
market in full flight.
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In a market which is more and more
concentrated, it is interesting to note the creation of new
companies, operating in niche markets, such as:
- Mauritian Island Cruises, which
bought the small 'Renaissance Seven' and 'Renaissance Eight'
to operate in the Indian Ocean out of Mauritius under the
names of 'Island Sun' and 'Island Sky'
- Discovery World Cruises, created
by the veteran of cruises - Gerry Herrod, who has put into
service the 'Discovery' ex 'Island Princess', built in 1971
with 610 passengers.
- Oceania, the company created after
the folding of Renaissance, has put successfully into
service the 'Regatta' and the 'Insignia', both built in 1998
- 700 passengers - and has already project for a third in
2005, the 'Nautica'.
Two companies were sadly in
serious difficulties:
- Regal Cruises has been declared
bankrupt and the 'Regal Empress' (1953 - 875 passengers) has
been sold at auction for $ 1,75 million and been chartered
to Imperial Majesty Cruises
- Royal Olympic Cruises has
encountered at the end of the year serious financial
problems, which has immobilised its two new ships built by
Blohm & Voss.
Small and medium size companies in
the cruise industry have emerged from this difficult year
more fragile, not always having the necessary critical size
to be able to handle the difficult challenges.
Let us hope that the recovery of
the market will allow them to surmount these difficulties,
given the patience of their creditors, as it is neither in
the interests of clients, nor the one of suppliers, that the
market is increasingly concentrated in the hands of few.
It was regretfully
not the choice of a French bank, who abruptly decided in the
first days of January to arrest the three modern cruise
vessels of Festival Cruises, all built in Chantiers de
l'Atlantique, taking the risk to cause a fatal blow to this
young company, which contributed successfully to the
development of the European cruise market.
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Faced with an orderbook which is
becoming depleted and the large number of ageing ships still
in service, can one still talk about an over-capacity? It
should be remembered that safety regulations require all
ships having asbestos on board and built with combustible
material, to be out of service by 2010. This means that
nearly 40 ships representing about 20,000 lower berths, can
no longer be in operation in the course of the next 6 years.
These ships serve primarily the European and the Asian
markets.
Already 6 ships have been scrapped
this year.
Eighteen new ships are due for
delivery up to 2006, including 11 in 2004, 3 in 2005 and 4
in 2006, for a total of about 42,000 berths, which in view
of old ships going out of service, should increase the fleet
by about 8 % over the period, compared to an average annual
increase in the number of cruisers of 8 %.
Between 1999 and 2004, there were
63 ships built totalling 115,000 berths. It is therefore
clear that, in order to meet the continuing growth of the
market at the same pace as in previous years, owners will
need to order new ships.
With the coming three years seeing
fewer deliveries, owners will be able to 'breathe' again and
possibly, we hope, will allow them to increase the price of
cruises to find a better return.
Nobody wants the market to stay at
current levels but with new ships becoming bigger, with an
average capacity over
2,600 passengers, the American market will need between 5 to
6 ships per year to match their needs, whereas the E.U.,
expanding to 25 states and becoming the biggest potential
market within the developed countries, will need to put into
service some 10 ships of around 2,000 passengers before
2010, to compensate for those being scrapped and the market
development.
The Asian zone, which should
experience a very strong progression, led by the awakening
of China and the next Olympic games in 2008, should also be
able to absorb 3 to 4 new ships before 2010.
We expect a slower and more
reasonable development, which should be able to satisfy to
some extent the needs of European shipyards, but the pace of
new orders will depend to an enormous extent on the parity
of the dollar / euro which is very difficult to predict.
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Shipping and Shipbuilding Markets in 2003
I N D E X
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